There has been a great change in the marketing industry in recent years following the evolution of several automation tools that make business relatively easy. The new B2B marketing automation tools are efficient for different marketing practices such as email funnel, social media automation, account-based marketing, etc.
Business to Business(B2B) marketing refers to a marketing technique that targets or focuses on another business as a customer. It’s a much more complex business model since marketers target a purchasing committee and not just a single person, and thus, decision-making has to pass through a series of processes.
B2B marketing automation tools also help businesses to launch a marketing campaign and monitor the result. It follows a series of integration that enables customers to sync and further activate several buying decisions – thereby making marketers sell effortlessly.
Therefore, if your business suffers from having automation tools to help your business grow, this guide will help you know about some.
Common B2B Marketing Automation Tools
Here are tools to help your B2B marketing automation:
If you are looking for the most popular and functional B2B marketing automation tool, Marketo fills the position. It is a sophisticated tool with many features that are used to manage email marketing campaigns and social media; and also used to promote sales. It has a marketplace called Launch Point filled with dozens of integration.
Marketo tools are suitable for use by big companies that demand tools that work beyond basic marketing tools. It has a reasonable price – though not the cheapest.
If you are not going to use some advanced features of the market like journey analytics, and website retargeting, you can go for other tools that produce similar results.
However, if you would need some advanced functionality in the future, it’s advisable to use Marketo to prevent switching over data along the line, which might cause you to lose some information.
Another reason why Marketo beats the competition is that it has an active knowledge base which is a great resource for new buyers.
Eloqua is regarded as the master of marketing automation nowadays. It is also part of the Oracle suite of tools used across every marketing channel.
Eloqua is a standard and fully loaded tool with over 700 integration that enables all marketing processes to be personalized and streamlined. It also provides customer service for users in the form of tutorials to make them get acquainted with their products.
This tool has a relatively high budget suitable for people going after enterprise-level software. If CRM integration is very important to you, Eloqua will serve you best.
MailChimp is an amazing email marketing automation tool with many jaw-dropping features that make email outreach easy. Its use also covers full-blown marketing automation.
MailChimp can be used in other areas of marketing with good results. Unlike Marketo, Mailchimp is less expensive and can be used to grow your audience by reaching out to them through their mail.
If you are looking for a sales automation tool with an AI-Powered platform to ease sales campaigns, Gong stands as the best. Gong is a sales tool that helps marketers in getting more sales in their business.
It makes the sales process easier. This great tool helps marketers to glean insight from a sales call without stress. It can also be used for research and strategizing. Not forgetting that Gong also has a feature that helps in sales follow-up.
SEMRush is a well-known SEO tool that can also be used to find keywords for your B2B advertisements.
The program may also be used to track ads, analyze markets, and even execute social media campaigns. It is less expensive, however, the larger the team, the higher the price.
Hootsuite is a popular social media automation tool for B2B marketers. It is one of the broader and premium-featured social media automation tools with great reviews.
Hootsuite has a high customer base and is mostly used by brands with multiple social media accounts. It has amazing features to help you schedule content, curate from a pre-approved store, and track conversations about your business and industry.
This B2B marketing automation tool has everything required to bring your brand’s social media handles to the limelight with well-structured content. It also includes a feature that helps to monitor how people react to a post.
Buffer is also a social media automation tool capable of scheduling content for social media posts. Additionally, Buffer makes it easy for marketers to reply to and analyze their content; this makes it stand out from other social media automation tools.
It also makes it easy to build a profitable relationship with customers and other teams you need to work with within an organization.
Metadata.io is a unique automation tool that assists B2B marketers to run account-based ads. This platform uses artificial intelligence and multivariate testing to ensure a brand’s ad copy, creatives, keywords, and placement are correlated and able to produce viable results for the ad budget.
Metadata can also be used to run account-based retargeting campaigns. The platform is somehow expensive but you will get value for your money.
Tapfiliate is an excellent affiliate marketing automation tool essential for the growth of small businesses, especially SaaS and e-commerce brands. This wonderful tool provides you with the perfect opportunity to run an affiliate program for your business and promotes the referral of new customers.
Tapfiliate provides top affiliate links, engagement, and rewards. It’s also less expensive and easy to use.
Anchor is a podcast automation tool for B2B marketers. It is created by Spotify and contains several features to facilitate the smooth running of podcasts, audience analysis, streamlining distribution, and editing.
There are many of these automation tools that can be used by B2B marketers to facilitate their brand’s growth ranging from email to social media automation tools. Some of these tools can also be used by B2C marketers, and are not too costly.
Follow this guide to choose the right tools for your business. If you have any questions, don’t hesitate to let us know in the comment section.