How to make money with Google AdSense

When it comes to making money online, Google AdSense is one of the most popular, consistent, and reliable ways you can think of. In this article, we will help you learn AdSense more and how you can make money with it. You can make money with Google Adsense in Nigeria, South Africa, India,  United States or any country at all that is the internet is available.

Why Google Adsense is a good way to make money

Google AdSense is a part of Google, the big company that owns Google Search, Android, Google Ads, and more. I am sure you already know that from the name. AdSense is a  platform that help publishers, writers, bloggers, video bloggers and app developers display advertisement (ads) on their websites, blogs, videos, and apps.

They make it really simple. Google AdSense look for the advertisers, then display their ads (advertisement) on blogs, videos and apps. At the end of every month, they will pay the bloggers, publishers, Video Bloggers, and app developers for the ads based on how many people click on it or how many people viewed it, or how many people engage with it.

The process is very simple. If you are a writer, you have a blog. Once you have set up your blog and write enough content. Next thing is to Apply. After application, if you are accepted, you place their code on your blog and start making money.

The same procedure applies for Video makers. If you run a video blog on YouTube, just apply for AdSense from there and once you are approved, you start making money. If you have a social networking site, games or useful apps, you can apply for Google Google AdSense.

Who can make money from Google AdSense?

  • Bloggers
  • Video bloggers
  • Website owners
  • Writers
  • App developers

Next, let’s look at how you can get started and make money from Google AdSense.

Steps to make money with Google Adsense

Follow these steps to make money from Google Adsense:

1. Create a blog or Website

The first step towards making money from Google AdSense is to create a blog or website. AdSense is all about making money from ads (advertisements). You will need a place that you can display these advertisements (ads).

You don’t just create a website or blog, you have to create one that adds value to readers and have contents that is useful. Let me make this clear, there is really no much difference between a website and a blog. They are all same. Unless in very technical details.

When you decide to create a blog or website,  you will have to think of niches to focus. Some niche makes more money than others, while some will have more visitors.

You can create:

  • News webistes
  • Tutorial websites
  • Social networking sites
  • Forums
  • Information sites (could be Finance, technology, health, insurance or any)
  • Blog webistes

Or just create any blog or website that adds value. If you want to learn how to create a blog, you can read our guide here and follow it, it is very easy. Read: How to create a blog in less than 20 minutes

Your next step will be adding content. Write interesting contents. There are contents considered as Evergreen contents. These are contents that never expire, people can always find it useful in many years to come. Write those kind of contents too.

2. Apply for AdSense

Once you have set up your blog or website following our guide and you have written enough contents on it. Shared your posts on social media and getting traffic. The next step is to apply for Google AdSense.

Applying for AdSense is easy. All you have to do is click here. Once you are there, fill in all information and follow through till the end.

You will be asked to add a code to your website. At this point you may be wondering how to add Adsense code to your blog or website.

Adding AdSense Code to your blog or website is very easy. You can use widgets, place it directly in your code or use a plugin.

For simplicity, especially if you are not good with coding, use a plugin. Don’t be nervous, I will guide you how to place Google AdSense code to your webiste.

For this quick tutorial, I recommend the Ad Inserter plugin. With 100, 000 installs and 5 star rating, it is worth it.

First step is to click on the ‘plugins’ on the left side of your dash board, then click on add new. See screenshot below:

How to make money with Google AdSense
First click on Plugins then click on add new

Type ad inserter in the search box. Then click on install, after installation, click on activate. See screenshot below:

ad inserter
Search for Ad inserter, then click on install, wait for it to install and click on activate

The next page will take you to plugins page. Look for Ad inserter and click on settings. See screenshot:

Ad inserter settings
On the next page, look for Ad inserter and click on the setting below it.

Once you click on settings, a box will open, copy the Google Adsense Code and place it there. See screenshot:

Google AdSense code placement
Copy the AdSense code and paste on the box

Then use the settings tabs to enable ads, chose where you want them to display. Home page, post page category page. Chose the alightment and after all, click on save settings.  That is it!

3. Optimize your AdSense

Once you have been approved, you will receive a welcome email and will be able to place ads on your blog or website and make money.

The next step will involve optimizing your ads.

You can use the same Ad inserter plugin and follow same instruction to add more different ad unites to your blog.

Go to AdSense login and create ad units to add to your blog or website.

Auto ads are very important. Add it to your blog or website. Read Google AdSense guide to adding auto ads to your blog or website here.

AMP ads are very important if you serve AMP pages. Google AdSense  AMP ads is very effective, learn how to use it here

Try different ad units and run experiments. The most effective Google AdSense size are: 336×280, 300×250, 728×90, 300×600.

If you are placing ads inside the articles, I recommend you use In-article ad format or Responsive unit or link unit.

4. Try Google AdSense Custom Search Ads

Once you have lots of articles on your website, you can use Adsense custom search. It will help your readers search for contents they are looking for and help you make money too. You can see more and apply here 

5. Make Money with Google AdSense on YouTube

Apart from making money with Google AdSense on your blog or website, you can also make money with  AdSense with Videos. If you love making vidoes you can open a YouTube channel. AdSense YouTube is a great combination for video makers to make money online.

Upload your videos and apply for Adsense. AdSense will display ads on your videos and pay you for it. You just have to go to the video manager and apply for AdSense on your videos. You can click here to associate your Adsense account to YouTube

We have a guide on this. You can read it for step by step guide: How to make money on YouTube

6. Make Money with Google AdSense for Game

If you are a developer and build games. You can make money from your game. Thankfully, there is Google AdSense for games. All you have to do is read the guidelines and make sure you are eligible then start making money. Find out more here

7. Make Money with Google AdSense for Vidoes

If you create videos that is not necessarily YouTube, you can still make a money from it! All you have to do is follow the guidelines and submit to Google AdSense for videos. Find out more and how to set it up here

8. Make Money with Google AdMob

This for you, if you build apps, you can make money from it. All you have to do is apply for Google AdMob, a sister program of Google AdSense. Click here to apply

Keep learning and exploring

Information is King. There are constantly new ways you can increase your revenue with AdSense. Your best bet is to stay in touch with them. You can find out more from their official resource page here  and also check out the official AdSense YouTube channel here, there are a lot of Google AdSense tutorial there that you can watch.

Take Note

  • Your AdSense earnings is calculated by  CPC, CPM, CPE
  • CPC means Cost Per Click: This is a model that your Google AdSense earnings will be calculated by how many people click on the ads on your blog, website, video or app,  all ads are not equal, some will bring you money more than others. Usually the first ad to load when you launch your blog is the one that will generate more if clicked.
  • CPM means Cost Per Mile or Cost Per Thousand: This is a model that your AdSense earnings will be calculated by how many people view the ads on your blog, website, video or app. For every one thousand view, you will make a calculated income depending on the value of ads.
  • CPE means Cost Per Engagement: This is a model that your AdSense earning will be calculated by how people engage with the ads on your blog, website, video or app, these ads are like video or high quality media, when people place cursor, they play or pop out.


Google AdSense is a very dependable way to make money. Owned by such a big and powerful company as Google, you can be sure that they are strong enough to meet their commitment.

Google AdSense business is worth it if you have valuable contents.

Give it a try.  We hope that these Google AdSense tutorial has been of help. If you are looking for other ways to make money online, read our guide: How to make money online

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Editorial staff

Editorial staff is a platform that connects people with ideas, opportunities and latest trends in personal finance growth online and offline. It is the most read personal finance platform in Nigeria

Articles: 171


  1. Thanks so much for this info on Adsense. please, my AdSense earnings are very low how can I improve it I was told too many google ads banner will deface my blog please I need your advice on this one. My link is in my name.

  2. I have been writing blogs fo4 a while, and connected with Google Adsense. I pasted the code. So far I have not received approval. There is no phone number to call Can you help?

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