Originally created for Gen Z to share interesting images, Snapchat has grown over the years. It has 332 million daily active users worldwide as of the moment of writing this article. In this post, we’ve highlighted how to make money on Snapchat using these top 7 ways.
Does Snapchat pay per number of video views?
No. You have to understand one thing about Snapchat. It’s not YouTube and it doesn’t pay users per view or engagement. However, it employs other methods which can sometimes be more effective and beneficial.
How to make money on Snapchat
Here are ways to make money on Snapchat:
1. Promote products for other businesses
You can do this in two ways. One is by getting paid by other businesses to advertise their products or services in your Snapchat stories. The second way is affiliate marketing.
Affiliate marketing involves promoting the products and services of other businesses using a special link. This link will be specially created and assigned to you by the business you’re promoting.
Any customer/client that purchases through that link is believed to have come from you. As a result, you will receive a portion of the profits whenever anyone buys through that link.
Note that you may need to have a significant number of followers on Snapchat before you can make a reliable and continuous flow of income using this method.
And remember, your content should always be interesting and engaging. Users come to Snapchat to know the trends and entertain themselves, not mainly to watch ads.
2. Sell your own products and services
Aside from helping other businesses to find more customers and generate more revenue, you can do the same for yourself and record more sales.
If you have a significant number of followers, you can leverage your audience by sharing links to the products you sell, services you render or downloadable assets you offer.
But remember, this will work more efficiently if you have a large audience. You should post entertaining content most of the time and only share promotional ones less frequently.
3. Snapchat Story Ads
If you have a small brand that you want to create brand awareness for, you can make use of Snapchat Story Ads. Your ads will be visible to other users on the Discovery Feed. Snapchat Discovery feed is similar to Facebook’s News Feed.
It enables users to see and explore content from other users that they follow, alongside other content that is promoted by brands and influencers.
Note that Snapchat Story Ads are not suitable for sales generation. Snapchat recommends using Story ads to create brand awareness.
That way, you will be showing your ads to users that haven’t heard of your brand. At the end of the day, they will become aware of your existence (but not necessarily buy from you).
Although it may not generate much revenue for you, brand awareness is very important for every brand out there, especially those that want to dominate their industry.
You can use Snapchat Story Ads to share the items you sell, inform viewers about popular topics related to your industry and share content that you’ve already posted in the past.
4. Take advantage of Snapchat Geofilters
Geofilters are filters that are only accessible to users in a particular location. Such users can use it to showcase their location. For instance, users visiting a popular or tourist location.
While creating Geofilters won’t give you direct revenue, it will create brand awareness and recognition in a more entertaining way. This makes more sense, ad users will engage more with your brand (than when you use Story Ads).
You can create Snapchat Geofilters for both personal and business purposes. The latter allows you to add your trademark or brand logo.
5. Fully utilize Sponsored Lenses
Snapchat Lenses is a feature that allows users to use Augmented Reality (AR) filters that users can engage with. Note that this is different from Snapchat Filters, which are fixed/static.
Snapchat Lenses allow users to virtually touch and play with the graphical item. Once it’s touched, it will produce some kind of effects/animations that are lovely and fun to play with.
If you want to create brand awareness or increase your reach through organic methods, then Snapchat Lenses should be on your to-do list.
If you’re a business, you can use Sponsored Snapchat Lenses to reach particular target audiences like specific age groups, gender, and other demographics.
6. Snapchat advertising
If you’re into social media marketing and digital advertising, you can make good money from Snapchat ads. You can help other individuals and businesses run social media ads, either as a professional or as a digital advertising agency.
Many businesses don’t have time or enough staff to launch and monitor ad campaigns. You can do this on their behalf and get paid for your expertise.
7. Snapchat Spotlight
So far so good, we’ve discussed how to make money on Snapchat in 6 different ways. All of these ways are indirect methods, and you’re not being paid by Snapchat itself.
As we said earlier on, Snapchat does not pay per view. Regular posts don’t generate income. There’s only one way to get paid by Snapchat itself. And that brings us to Snapchat Spotlight.
What is Snapchat Spotlight and how does it work?
Snapchat Spotlight works like the “Discover” section of Instagram. It collects the most engaging Snaps from users from all over the world and showcases them for other users to watch.
In short, it’s like a collection of the most entertaining and engaging snaps, and users can just see them at a glance without actually being a follower of any of the content creators.
If you get featured on Snapchat Spotlight, you stand a chance to earn up to $1 million. But that’s only the grand prize. There are a few other benefits attached.
First of all, your content will be visible to many users from all over the world. This can expand your reach and generate more sales.
To get featured on Spotlight, create a Snap and click on the “Spotlight” button from the “Send to” page. Note that not all snaps eventually make it to Spotlight, and you should do your best to get it approved.
Snapchat is one of the most underrated social media platforms by content creators. This is because many see Snapchat as a mere media-sharing app and nothing like TikTok or Instagram.
Although making money on Snapchat may be challenging for beginners, you will get used to it. With time, determination, and the right amount of expertise, you can establish yourself as a champion. See you at the top!