Facebook vs Twitter: Which is best for your business?

Let’s face reality, social media marketing has been the order of the day. Social media marketing is now highly encouraged. Facebook and Twitter are two of the most popularly used social media platforms because they are highly versatile and this makes it easy to connect to a wide audience.

There are so many social media platforms out there, that a choice of one might be confusing. Do you start with a Facebook profile or a captivating Twitter profile? Or should you rather start sharing your products on Instagram and Whatsapp?

If you are a new business person, trust me, you have so much work to do. And you don’t have all the time in the world to try out all the numerous platforms one after the other.

You have to know the right platforms to focus your time and money on, so you can easily promote your business. I guess you don’t want to make the wrong choice, right?

It will be much better to focus your time and energy on one or two platforms, than trying to be active on all the social media platforms at once.

Now, no matter the business you are into, Facebook and Twitter will always be at the top of the list.

This simply means that if you are a new social media marketer, Facebook and Twitter will be such a good place to start.

Facebook and Twitter are two outstanding platforms, now the question is;’’ which of these platforms is better?’’

Well, I am happy you had this question in mind, but the answer is not that easy. In this post, we will help put you through a smooth process that will enable you to know which of these platforms will work best for you.

Facebook vs Twitter: which of them is best for business?

Facebook is more suitable for a post that has more visual content than text content, while is suitable for short captivating texts with the maximum character number for Tweet at 280 characters.

The question in your mind should be ‘what makes Facebook and Twitter so outstanding in the first place?’’

Now, let us consider the statistics involved here:

  • Facebook is currently the most used social media platform in the world with about 2.3 billion active monthly users.
  • This simply means that about a total of 22 percent of the entire world’s population are active on Facebook.
  • Nearly 70 percent of adults in the U.S are active Facebook users, while only 24 percent of adults in the U.S are Twitter users.

This also doesn’t mean that you should write off Twitter so fast, you should not make a very critical decision based on the number of active users alone. You will also need to consider the platform your target audience uses.

What you need to know

Before finally choosing your platform, there will be a need to research to know the exact platform your target audience spends more time on.

It’s very important to put this into consideration.

After designing your customer avatar and doing the necessary market search, you need to have a clear picture of the kinds of people you are out to draw in. Once you have been able to carry out your research, you can then use the data you got to know if you will do so well on Facebook or Twitter.


When it comes to making the right choice between Facebook and Twitter, it is not just about choosing the best or most popular platforms but choosing the platforms that allow you to connect with the right audience.

Facebook is the most active social media platform, most especially as it owns Whatsapp and Instagram now. Although the total number of youths actively using Facebook has dropped, this app remains the leading app for general audience penetration.

Twitter demographics have also shown that about 44% of its users are between the age range of 30-49 years of age, with about 32% being female, and the remaining 68% being male users. The advantage of using this platform is that it has large audience access. Twitter is one platform where you can always find top and trending news.

You should take your time and conduct research to know the platforms your target audience spends more time on then you will know if you are better suited on Facebook or Twitter. Resist the urge to follow the crowd.


Did you know? That your key to success on social media is engagement? This is why it is important to choose the platform your target audience is very active on.

One of the advantages that Facebook has over Twitter is just the fact that companies usually have enough time to make an impact on their audience. On Twitter, tweets get out of reach on timelines within minutes. What does this mean? Brands have to constantly post for the sake of visibility just to meet up the target. The more Tweets, the more visibility.

According to statistics, Facebook is also very addictive. Twitter is a fast-paced social media platform compared to Facebook. This is why it is easier to communicate with customers that are always excited with short attention spans.


It will be essential to know that Facebook and Twitter were not made for the same purpose. This is why the features of these two apps tend to differ.

Twitter is a fast-paced platform that helps its users discover new content and trending topics, on the other hand, Facebook is mostly used to connect with family and friends.

It is much harder to get likes on Facebook than it is to get a new follower on Twitter. Facebook is a good platform to use when reaching out to your customers. Brands with Facebook accounts will always have to work harder to keep their audience engaged at all times.

One of the elements that both Twitter and Facebook have in common is videos. Visual content has already thrived over text. Video has become an amazing way to connect with your followers. The Facebook live feature has abruptly become one of the most popular streaming aids in the world.

Facebook live was launched in 2015, and it has significantly grown by over 330%. Facebook users also get to watch about 100 million hours of videos a day, according to statistics. This should tell you that  Facebook is now competing with Youtube when it comes to views.


Eventually, it will be left for you to decide whether Facebook or Twitter is best for you. Simply because Facebook has a wider reach, does not necessarily mean that Facebook is the best platform for your brand.

Twitter can always put you ahead of the curve with every trending news.

Both Twitter and Facebook support brand awareness in diverse ways. Each of the platforms is just unique in its ways. Some companies have chosen to use both platforms. You could experiment with how good these platforms are, with a profile on Twitter and Facebook, study both platforms so well and then go for the one that works best for you.

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Mfon Umana

Mfon Umana

Mfon Umana is a Content writer with MakeMoney.ng. She is driven with passion. A number of her works have been published on Top online platforms.

When she is not writing, she enjoys reading and singing.

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