Basic Attention Token (BAT): What is it? Is it a good investment?

Perhaps you just found the Basic Attention Token(BAT) recently online – and you’d like to know more about the token before attempting to invest in it. If that’s why you are here, then, you’re definitely at the right place. 

In the following,  you’ll find information about how to buy the Basic Attention Token (BAT) and above all, if it’s safe and wise to bet on this very particular altcoin.

What is the Basic Attention Token(BAT)?

The Basic Attention Token(BAT) is the idea of two experienced computer scientists (Brendan Eich and Brian Bondy ). This duo wanted to solve the problem of invasive advertising.

On the web, it is difficult not to come across annoying banner ads. But the two Computer Scientists created one of the best navigation software in the world, called the Brave Browser. This technology allows obtaining a high level of privacy, eliminating all invasive advertisements. The success of this technology was the birth of the BAT token blockchain. 

Their project has gone well beyond the blocking of advertising banners and aims to revolutionize the market. Embedded in the project is also a structure to pay users to watch advertisements and offer a targeted ad service for advertisers.

Unlike other projects in the crypto world, the Basic Attention Token becomes a reward for users’ attention. That is, users who view advertisements get a reward for watching adverts.

The BAT token was launched on the market in 2017 and immediately its value grew, driven by the quality of the project and the interest of investors.

How does Basic Attention Token(BAT) work?

As I have mentioned, BAT is a token that is used to pay the attention of users, who decide to watch personalized ads.

In essence, it is a kind of reward that is given to all those who decide to voluntarily watch online advertisements. It’s a system managed entirely by the blockchain and is constantly controlled and monitored.

After downloading the Brave browser, each user can participate in Brave Rewards and earn additional tokens using the same browser. 

The users are rewarded for watching the advertisements that the editors have specially created for their different profiles. Not only the users are rewarded, but also the creators who manage to attract their attention.

Furthermore, anyone who uses Brave can send BAT tokens to the creators they liked the most. In turn, the creators can use cryptocurrencies to buy a portion of space on the end users’ screen.

How to buy Basic Attention Token(BAT)

The fact that BAT has a well-defined real use has made it very attractive to the market. So, how do you buy Basic Attention Token(BAT)?

First, through the Brave browser, you can receive BAT for free as a reward for watching targeted advertisements. But if you are interested in speculating on the price of the token, then you will have to choose between two types of intermediaries:

  • Cryptocurrency exchanges – unregulated sites that allow you to exchange cryptocurrencies by paying a commission for each transaction performed.
  • CFD(Contract For Difference) brokers who offer derivatives with undoubted advantages – they allow you to trade safely without paying trading fees 

Despite the fees to be paid and the risks involved, Cryptocurrency exchanges are a viable option for you if your goal is to; buy the Basic Attention Token once, make a large investment, and then transfer the token to an offline wallet. 

But if you are interested in trading online and speculating on BAT price fluctuations, commission-free CFD brokers are undoubtedly the most suitable choice. 

However, to avoid scams, buy your BAT token through licensed and authorized brokers who allow you to make numerous operations daily without paying trading commissions. 

Where to buy Basic Attention Token(BAT)


Undoubtedly, Binance is the largest player in the cryptocurrency trading industry. The peculiarity of Binance lies in its ease of use, which makes it suitable for any type of investor. 

For this reason, buying BAT on this platform is easy, with just a few clicks. The accepted payment methods are card, bank transfers, UDST, BTC, ETH and BUSD


eToro is one of the most popular online brokers in many countries around the globe. Its popularity has allowed it to convince over 20 million users to sign up for its amazing trading platform.

The offer of assets on this platform is very wide and allows you to trade not only the most capitalized cryptocurrencies but also the emerging altcoins, such as BAT.


Coinbase is among the first liquidity exchanges on the market. Currently, on this platform, you will find the best cryptocurrencies on the market.

Compared to Binance, Coinbase decides to select only the most reliable cryptocurrencies, so you certainly won’t find the shitcoins you find on other exchanges.

With Coinbase, you can buy Basic Attention Token and hundreds of other cryptocurrencies using various payment or deposit methods: credit/debit card, PostePay, and bank transfer.

Basic Attention Token (BAT) contract address

Below are the Basic Attention Token (BAT) contract address for Ethereum, Binance Smart Chain, Avalanche C-Chain, Solana, and xDAI networks.

Ethereum: 0x0d8775f648430679a709e98d2b0cb6250d2887ef

Binance Smart Chain (BEP20): 0x101d82428437127bf1608f699cd651e6abf9766e

Avalanche C-Chain: 0x98443B96EA4b0858FDF3219Cd13e98C7A4690588

Solana: EPeUFDgHRxs9xxEPVaL6kfGQvCon7jmAWKVUHuux1Tpz

xDai: 0xC6cC63f4AA25BBD4453eB5F3a0DfE546feF9b2f3

BAT token current state of the market

According to CoinMarketCap, the BAT price is $120.45 with a 24-hour trading volume of $143,028,380 at the time of writing. Additionally, AAVE is up 0.78℅ in the last 24 hours and it’s ranked #55 on CMC.

Is Basic Attention Token(BAT) safe?

Yes, the BAT token is safe. Basic Attention Token is an ERC20 token and is supported by the Ethereum blockchain, chosen to be able to automate processes as much as possible. The reason for this choice lies in the security that this network can guarantee, to limit errors as much as possible.

The operation of this crypto is connected to the use of the Brave browser, which is particularly recommended to protect privacy. This browser periodically monitors the attention of users, to understand which types of content are most used.

Is Basic Attention Token (BAT) a good investment? 

Based on the considerable momentum taken by Basic Attention Token, analysts believe it is a good investment because it can continue riding the bullish wave this year.

The average target price expressed by market analysts for BAT is $ 3.00 by the end of 2022.

Basic Attention Token (BAT) Price prediction

In the list below you can see some recently released predictions on the BAT token by the major crypto analysts on the market:

  • Crypto Ground predicts that the BAT token price could reach $ 2.68 by the end of 2025.
  • Trading Beasts expects BAT to rise in value and can trade at $ 1.76 this year.
  • CoinSwitch makes longer-term predictions and believes the Basic Attention Token could reach $ 2 by 2025.
  • Digital Coin Price is also more optimistic about BAT’s future, estimating the growth of up to $ 2.14 by the end of 2022.
  • Wallet Investor has made longer-term predictions for the Basic Attention Token with a target price of $ 3.587 to be achieved within the next 5 years.


The BAT token is a very innovative, win-win project for both advertisers and users. Buying the Basic Attention Token is an investment that major cryptocurrency analysts believe in, especially in the short term. However, bear in mind that crypto predictions are helpful but are not 100% guaranteed.

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Anthony Adewuyi

Anthony Adewuyi

Anthony is a Content Writer with He is passionate about Finance, Business, and Tech related topics. He is a Digital Entrepreneur with vast experience in Data Analytics and Advanced Google Analytics

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