Google Ads vs Facebook Ads: Which is better for your business?

Are you thinking of setting up an Ad for your business and you are a bit confused about which platform to utilize? You may also be wondering which to choose between Google Ads and Facebook Ads. Discussed below is everything you need to know about both ad services. 

What are Google Ads?

Google Ad is a platform created by Google for the purpose of advertisement. It enables advertisers to display their products and services to a wider audience.

What are Facebook ads?

These are online adverts that are produced and launched on Facebook and are targeted at its users.

Pros of Google Ads

  1. Massive reach: 

Google is the most used search engine in the world and this makes it easier for content to get to a larger range of individuals and thus easier to get noticed.

  1. Payment system: 

With google ads, you only pay when people click your ads. This ensures that you don’t lose money if people don’t show interest in your ads. With that said, you can afford to keep your ads longer till you start getting noticed.

  1. Budget control: 

The Google ad platform enables you to monitor and control how much you want to spend. Also, the platform gives you the opportunity to set a limit on your daily budget.

  1. Easy Targeting: 

Google allows for audience targeting, it allows your ads to be shown to people with specific interests and people in a specific location.

  1. Success study: 

Google ads allow you to monitor your success by letting you know which ads were clicked and which ads weren’t so it allows you to know where to focus your efforts on.

Cons of Google Ads

  1. Pay per click: 

With this, you pay regardless of whether or not the visitor clicked the ad intentionally. Sometimes the ads might pop because of a related keyword but might not be the exact thing they are looking for. And you’ll have to pay since they already clicked on it.

  1. Short shelf life: 

Google ads don’t last at all. Immediately your budget is spent, and your ads are taken down. That means if your budget isn’t high you can’t keep your ad up for long.

  1. Ad limitation:  

Google restricts the number of characters you put on your ads, which makes it difficult to express yourself well enough. 

There are a lot of things you might want to communicate in your ad which you might be unable to. So, you may have to just improvise and not get the full message out there 

  1. Time investment:

With Google ads, you need to spend some time setting up your ads with care to avoid errors that will result in the waste of money. You also need to dedicate your time to tracking your ad success rate to ensure that you’re not just wasting your time and money. 

  1. Competition:

Google ads are used by a lot of companies because of Google’s popularity. The disadvantage of its popularity is that there’s a high level of competition because there will be other people also offering similar products or services as yours. Hence, you will need not ensure that your ads stand out to get better recognition. And that’s a lot of work to do.

Pros of Facebook ads

  1. Mapped out analytics:

With Facebook, you don’t have to waste time monitoring and tracking the success rate or effectiveness of your ads because Facebook does that for you. At the end of the day, it shows the data on how the ads performed, the ads that performed the most, and where they performed the most. This information enables you to determine how and where to make improvements.

  1. Audience targeting: 

With Facebook ads, you can narrow your ad reach to the exact kind of audience you want (that Is, where they stay, age group, language, and interest). You can even track down your competitors’ audience. This ensures that you’re not just wasting time putting up ads as your ads will always end up reaching the right people.

  1. Freedom to customize:

Facebook allows you to create your ads exactly how you want them without so many restrictions. That way, your ad can be created to suit the interest of your audience without limitations and setbacks. You are better able to express yourself and let all your ideas out.

  1. Audience interaction: 

The platform gives room for sustained interactions with already interested individuals. Even after people have clicked on your ads, the ads are still recycled to their pages. So, even if they didn’t purchase the first time for any reason, they are reminded when the ads pop up again.

  1. Cost efficient: 

To have ads posted up on Facebook doesn’t really cost much. So, no matter how much your budget is, you have an opportunity to put your ads up on Facebook. With this said, money really isn’t a limit when it comes to Facebook ads because no matter what you have, you can start posting your ads.

Cons of Facebook ads

  1. Competition:

Facebook is one of the most used social media platforms in the world – so they have a lot of marketers wanting to get their ads up. And this creates a lot of competition. So, to get your ads to be noticed, you need to put a lot of effort to ensure that it stands out so it catches the attention of users.

  1. Time commitment: 

For your ads to get to the maximum level of effectiveness, you need to put a lot of time into monitoring their progress and making adjustments if it’s not getting much attention.

  1. Ad blocks:

Not every user is okay with the idea of getting ads pop up. So, some users, just install ad blockers on their browsers. When this happens, there’s no guarantee that your ads will get to some users and it reduces your chances of getting traffic.

  1. Narrow audience:

Your ads are only limited to individuals who interact on Facebook and not everyone who uses Facebook, unlike Google Ads. So, with loads of other social media platforms out there and new ones coming up every day, you have a narrow audience. 


If you’ve been double-minded about choosing between Google Ads and Facebook Ads, hopefully after going through the points in this article, you’ll be able to make a better decision on which platform to use.

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Anthony Adewuyi

Anthony Adewuyi

Anthony is a Content Writer with He is passionate about Finance, Business, and Tech related topics. He is a Digital Entrepreneur with vast experience in Data Analytics and Advanced Google Analytics

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