10 Ways to improve online presence with video marketing

In today’s age, surging ahead is very important for a business’s sustenance in today’s competitive era. One of the surefire ways to do that is through digital marketing. The various techniques of digital marketing media have proved their potency in a competitive environment time and again.

Modern methods are still proving to be very efficient for not just large corporations but also small businesses. In this regard, it is important to take into consideration the importance of online presence.

This is especially so if the online presence has a direct relation to sales and marketing, as is the case with modern-day e-commerce enterprises. In order to create a better presence, online video marketing requires certain tips and tools as enumerated below.

1. Choosing the right goals

Before a company or brand can actively pursue video marketing for business or any other channel for their digital promotion, it is important to set the business’s goals. Similar to all other business operations, online market presence, whether on social media or otherwise, requires significant goal-driven efforts.

Setting the right goals and objectives helps you determine the right strategy for your business and helps to identify the right course of action.

2. Choosing the right keywords

Optimizing content is one of the key methods for maintaining a constant online presence, and the only way you can optimize content is by using the right keywords.

It is not so much about the keywords that you use but about the density of usage. When the right keywords are used in the content for a lot of times, it ensures that the Google crawlers deem it highly relevant to the search term. As a result of the same, the website SEO rank improves significantly.

3. Choosing the right strategy

Strategizing lies at the heart of digital marketing campaigns and is often the thin line of difference between successful brands and other brands that are not so successful.

Strategizing must incorporate the right elements to ensure that the brand can maintain a sustained online presence regardless of the circumstance.

The right strategy also helps ensure that the channels for marketing are relevant and efficient in managing the business’s volume.

4. Choosing the right platform

Many times the choice that the business owner must exercise is choosing between the right kind of platform best to promote your business ideas, products, and services.

You can use platforms like InVideo’s free online video editor. In such a scenario, businesses have to oscillate and balance between a sustained social media presence as well as an online presence that is optimized through SEO.

Depending on the choice and strategy, various channels can be explored; for instance, videos can be optimized best on search engines, but the targeted reach best works on social media. YouTube is the leading video hosting platform.

5. Choosing the right content-type

Choosing between text, image, or video content marketing is often a choice that businesses struggle with. Naturally, the choice is tough because it determines the extent and the reach of the target audience that the business aims to attain.

In this regard, the choice of a content type must be one that can be uniformly balanced across the digital, online as well as social media. This will help the brands to cement their position and to build better recognizability for their brands.

6. Choosing the right way to engage your audience

Choosing the right way to engage with your audience will mean that you will have to entice your audience through engagements by post, comments, etc.

Audience engagement is a vital factor that is often decisive in ensuring the marketability and the salability of the products. Audience engagement is also an important metric to ascertain the brand recognition factor.

Based on how the audience receives your posts or content, you can build better recognition and long-term relationships with the customers and prospects.

7. Choosing alternatives to maintain persistent presence

Choosing alternatives is a key part of strategizing in the digital marketing domain. Alternatives help you balance out the profile of the business. It also helps you to ensure a wide presence covering many different platforms at once. This is also a key aspect of ensuring that the brand does not lose out on potential client base from any and all spheres of the online domain.

Alternative platforms can range from websites, Google My Business Pages, to Social Media accounts and pages. Across all the domains, it is equally important to know and create a presence in the virtual world so that brands can tap into all arising opportunities instantly.

8. Choosing the right plan to monitor metrics

Analyzing the specs of development and analytics for better online presence is an essential prerequisite for any business or brand. However, the key difference lies in the approach exercised by the brands.

Metrics and analytics by different software and online web-based platforms such as Google and SEMRush etc. can help you design more efficient systems to monitor metrics. 

9. Choosing the audience demand

It is an important trend that brands must adhere to. The majority of the companies must ensure that only 20% of the content is sales-based, and the rest is as per the audience’s requirement.

This reflects on brand sales in two ways. Primarily, it shows that the brand care about their audiences and their demand is met.

Lastly, it shows the brands with a more humane touch, and therefore it helps create long term relationships. 

10. Choosing the right tools for scheduling posts

These days there are many tools for scheduling posts and automating posts. These help to ensure that you do not miss out on important deadlines and events.

It also helps maintain a constant online presence by responding to the audience’s demands invariably by posting when they expect you.


Ultimately, an online presence is more of a marketing strategy than discretion. When businesses take the right strategic pathways to ensure that the right goals are met, online media presence is automatically ensured. It is not about adopting high cost or labor-intensive means but about staying on course and following the adopted path meticulously.

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Editorial staff

Editorial staff

MakeMoney.ng is a platform that connects people with ideas, opportunities and latest trends in personal finance growth online and offline. It is the most read personal finance platform in Nigeria

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