How to write a spotless project pitch to attract investors


Finding an investor to fund your startup, business idea, or project is nerve-wracking. There’s so much at stake and you only have one shot to nail that pitch. That means it can either make you or break you. But, if you do solid preparation and invest the time and energy necessary for writing a spotless project pitch, you might just make it happen.

We’ve put together a step-by-step guide on writing a spotless project pitch to attract investors to fund your idea. Let’s break it down together and make sure you seal that deal.

How to Write a Spotless Project Pitch

Follow these steps to write a spotless project pitch to attract investors

1.     Watch the Timing

Whether you’re writing a pitch to present it to the investors live, or to send it to them to read it, you have to watch the timing.

Your pitch needs to have the winning length to up your chances of closing the deal.

It would be ideal that it only takes you 10-15 minutes to present the whole thing.

That means your pitch needs to be:

  • concise
  • to the point
  • wisely structured
  • strong and convincing

There’s no room for poetic speeches, too many inside jokes, or empty words. Keep this in mind while you move on to the next steps.

2.     Open Strongly

The first impression matters the most.

If you fail to make a great opening statement, you may risk losing the attention of your investors for good. This is why you need your elevator pitch.

The elevator pitch needs to tell them, in under a minute:

  • who you are
  • what you do
  • what are your skills or past achievements
  • what’s so authentic about you
  • what you’re about to present

It’s supposed to be brief and short, but interesting enough to have them listen closely and keep listening to whether or not to invest their money.

3.     Present the Product or Service

Now it’s time to tell your investors about your project and allow them to understand your idea.

Make sure that you give only the most important details:

  • what exactly your product or service is
  • how it works
  • who your target audience is
  • why is it unique and destined to succeed

That’s all your investors need to know for the time being.

It would be great if you could use actual data represented on charts, pictures or other forms of infographics.

Use data to explain your target audience demographics, the market gap you’re aiming at, or anything else you’re talking about.

4.     Talk About the Return of Investment

As much as your investors respect your idea, what they really care about the most is the return of investment.

They need to be certain they’ll get their money back, which is why you have to show them your plan.

The ROI plan needs to have all the information they want to hear:

  • your revenue model
  • statistics about the market
  • predicted costs
  • predicted profit
  • marketing plans

Remember, it’s important to be precise. Don’t just say you plan on earning this much money. Base it on hypothetical but precise assumptions:

  • how many new customers you’ll have every month
  • how you plan on making it happen
  • how much money does each new customer bring

This will encourage your investors to take a deeper look into your project pitch and seriously consider tp invest.

5.     Be Respectful

Your investors need to trust you if you want them to invest money in your idea.

If they perceive you as an unreliable person or someone who’s taking them for granted, they won’t invest.

This is why you have to show respect:

  • dress properly for the presentation
  • stick to their guidelines- if they said you have 5 minutes to pitch, make sure you don’t cross that line
  • respect their time and focus on what’s important

“Show how professional you are and you’ll make a great impression on your investors. This will make your pitch more heavy and memorable” says Estelle Liotard, a PR specialist and a writer at Trust My Paper.

6.     Write Accurately

Finally, there’s one last thing that you need to take care of.

You need to make sure your project pitch is spotlessly written, as well as the content on the slides of your presentation, or the handouts you bring.

Make sure there are no:

  • spelling mistakes
  • grammar mistakes
  • structural issues

In case you need help with writing, or editing your project pitch, here’s a list of useful resources you can use:

Studicus – When you’ve got all the right ideas but are struggling to turn them into words, the team of professionals at this writing service can do it for you.
Grammarly – This free online writing tool will proofread your text, giving you tips on how to make it completely accurate.
Best Essay Education – When you need to proofread what you wrote, but aren’t so sure your proofreading skills are at the right level, just send the copy to this writing service and have them do it for you.
Hemingway – If you want to edit and proofread on your own, you can use this writing tool to guide you. It will highlight all the questionable areas and give you a chance to make it better.
Supreme Dissertations – If you want a professional to edit your text and remove any inaccuracies or weak spots, send it to this writing service.

Final Thoughts

Writing a spotless project pitch isn’t as hard as it may seem. If you believe in your idea, all you have to do is transfer your enthusiasm to your investors.

Use the advice listed above to create your project pitch and you’ll have more investors interested in your project sooner than you believe.


Dorian Martin

Dorian Martin is a young, enthusiastic writer and a blogger. His love for the written word, combined with his skills and experience in the sphere of digital marketing, public relations, and business writing gave him the opportunity to transfer his knowledge to people from all over. He works as a writer at WowGrade and as a business translator at IsAccurate, but also runs a personal business blog Be Innovative.

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