A Business Directory is a collection of company or business data that can be viewed on the Internet. A business directory is also called a listing website or a company dictionary website. On the business directory website, there are general company data, such as company information, company contacts, products sold/services rendered, company address, etc.
In a Business directory website, companies are categorized based on the kind of products sold or services rendered. This categorization facilitates targeted search on the website.
Benefits of listing your business on a Business Directory
1. Promote your business globally
The first advantage of using a business directory is that you can promote your Business ads, not only for local customers but also for global/international customers.
2. Getting the target right
People who search through directory websites are certainly people who already know what they are looking for. So by joining a directory website your chance of getting clients with the right target is high.
3. Optimizing for Search Engine Optimization
Search Engine Optimization (SEO) is a way to create content that is search engine friendly or easy for search engine users to find. SEO optimization takes a long time to optimize – at least 1-3 months or more.
Registering your business on business directories is the fastest method for getting quality traffic that often arises in the search engine results of Google, Yahoo, Bing, etc.
4. Getting quality and credible backlinks
Business directories also allow you to have backlinks to your business website from websites you can trust. At this time Backlink is still an important aspect of SEO. Backlinks are still one of the best ways to drive lots of traffic to your business website.
Top 10 business directories in Nigeria
1. Google My Business
Google My Business is a tool developed by Google, and initially released in June 2014 – to allow Businesses and Organizations to promote their Business Profile and business website on Google Search and Maps, for free.
The information Google Users can find about your business includes your business working hours, business website address, and street address. Google My Business allows Customer reviews, so you can respond to your Customers’ Reviews.
Google My Business also allows you to know how customers search for your business, where they are from, and the number of persons who call your business directly from the contact number displayed in Search and Maps.
2. Business List
Business List is one of the best platforms you can list your business in Nigeria, to maximize your Business’ internet marketing. It provides your business with the online visibility it needs to thrive.
This platform integrates registered businesses in a way that they are easily accessible in a database. The website interface is not also a complex one.
The business information you can add on this platform includes contacts and descriptions, products, photo gallery, and your business location on the map.
Also, Business List makes it possible for clients who have patronized you on the platform, to share their reviews, to further strengthen your online reputation.
Finelib.com (developed and managed by Finelib Technologies Ltd) is a registered web development company based in Nigeria. It is both a business directory and search engine website, which allows local businesses to list their business. Businesses can add their business’ website address, location, and contacts.
4. Facebook Business Page
A Facebook Business Page differs from a Facebook profile in that; it’s public, while a Facebook profile is private. A Facebook page allows businesses, brands, celebrities, and organizations to reach their audiences for free.
A Facebook Business Page shows information about your business, such as your address, phone number, hours, products categories, unique username, and more.
It allows Businesses to communicate with people on Facebook, Instagram, and Messenger via Inbox. It also provides Businesses with insight into the actions visitors take on their Facebook page.
Confirmed prides itself as a top online business directory in Abuja, being a Business Directory and Yellow page for businesses located in Abuja.
The goal of Confirmed.ng is to provide an outstanding marketing platform for verified companies, service providers, business startups, small businesses and get them connected to customers who search or need their services in and outside their location.
Confirmed.ng allows you to add business information, such as; email addresses, phone numbers, reviews, website address, pictures of past service, and short business description.
NgEX.com is a part of NGEX(a provider of data, research, platforms, and marketing solutions for reaching the Nigerian Diaspora and Nigerians). NgEX.com avails businesses the opportunity to reach more potential customers globally. NGEX’s reach is not restricted to Nigeria, but also Nigerians in the diaspora.
This makes NgEX a business directory that offers a global reach and Interaction.
This Business Directory avails businesses and organizations in Nigeria the opportunity to list their businesses on the platform. Businesses can add their contact address, brief business description, services, and contact details.
This business directory also allows Businesses to add their Customers’ Reviews, thereby giving potential and new clients more confidence in their Business or Organization. This also leads to more sales conversion.
8. NG Contacts
NG Contacts (developed and marketed by Webstar Information Services Ltd.) is a database with profiles and contacts of companies and businesses in Nigeria. On this platform, you can also find the details of company executives in various companies and organizations.
NG Contacts provides businesses the leverage to promote their products or services. Businesses can add their profiles, contacts, addresses, and email address.
On this platform, users can engage in content search using keywords, making it easy to navigate.
9. Nigeria Galleria
Nigeria Galleria Business directory is a part of Nigeria Galleria information portal, published by Galleria Media Limited. The Business Directory contains information about businesses and organizations in Nigeria. This business directory also provides users with daily news, job vacancies, etc from Newspapers in Nigeria.
Businessfinder is a Nigerian Business directory consisting of top-rated verified Nigeria businesses, companies, entrepreneurs & service providers. Businessfinder also makes it possible for customers to contact registered Businesses directly via their listing page.
Furthermore, Businessfinder allows customers to leave reviews about registered Businesses.
On Businessfinder, you can choose to remain a free user or migrate for a small fee to manage multiple businesses and services using one account.
The top ten Business Directories in Nigeria that we have listed can help you generate more sales, by increasing your company’s visibility and Customers’ Interaction and engagement. It’s even good to know that most of these business directories in Nigeria are free to use.